About
At Path2 Strategy& Co. Consultancy, we provide tailor made consulting services in management, strategy, and operations that best fit your needs. We have a passion for helping organizations and individuals achieve their business and individual goals and objectives through simple and effective tools and frameworks. Via using change management, coaching, and mentoring competencies, we aim to deliver transformational outcomes for a demanding world and unlock the potential of individuals and businesses.
We offer our business consultancy services to businesses across the UK and EMEA. Whilst we are based in London, our business consultancy services are available to all businesses regardless of their location in the country. Our services can be delivered physically in your offices or virtually, depending on what is best fitted to your current situation.
Operating as a Global Solution Maker and Game Changer
Our Vision
is to provide tailor made consulting services to unlock the potential of individuals and businesses.
Our Mission
Our core values shape its culture and define the character of the company. These values serve as a foundation in how the company act and make decisions, bring insight to light by challenging traditional thinking and ways of operating and bringing new perspectives to complex problems.
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Life-long learning
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Creativity in all aspects
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Curiosity and Respect
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Flexibility and Resilience
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Agility
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Trust and Integrity
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Honesty and Transparency
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Ethics
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Diversity and Inclusion
Our Values

Who We Are
In 2023, Serdar founded Path2 Strategy& Co. Consultancy, bringing his experience and energy to enable organizations and its leaders to meet their strategic objectives and goals.
Serdar specializes in strategic leadership, change management, coaching, mentoring, financial management, accounting, audit, internal control, risk management, investor relations, strategic planning, ERP integration, mergers and acquisitions regarding with over than 17 years of experience in international and national leading companies in Turkey. His experience covers various industries such as automotive, telecommunication, FMCG, building materials, metal, re-cycling, counter-top materials, audit while implementing change management, designing, and teaching simple and effective tools and frameworks.
As an authorized independent auditor in Turkey and CPA in Turkey, during his journey both in globally working environment in Kordsa Global and Ernst & Young, and in publicly listed national leading companies in Turkey, he understands the importance of adapting strategy to an organization’s culture.
As a professional coach and mentor, Serdar holds an ACC credential from International Coaching Federation and holds an EMCC Global individual accreditation as a coach and mentor at practitioner level.
He believes that there is no “one size fit all” solution for an organization yet coaching, and mentoring are “must have” competencies in this complex world for any organization. Leveraging concepts from change management, coaching, mentoring methodologies, and with his background in audit, Serdar is sure to drive any size organization to success in their transformation.
He expresses that each organisation is unique and each team requires its unique designed change management strategy to be able to deliver on time and with quality.
Questioning everything to gain an understanding about «why», «how», «what» is happening; offering tools and techniques, and challenging the status quo to help unlock the potential of the individuals and businesses life-long learning passion.
Founder
Serdar Samsun
Business Consultant | Corporate Coach & Mentor
CPA Turkey | Independent Auditor Turkey
ACC | EIA Practitioner